.EsKay

My latest brunaid (a messy bun braid) #braid #style #brunaid...

Tue, 29 Jan 2013 13:33:22 -0500

My latest brunaid (a messy bun braid) #braid #style #brunaid #EsKay thanks for letting me play with your #hair @lironmushin

Gigantic Donut Pool Float -

Thu, 23 Aug 2012 02:27:13 -0400

Gigantic Donut Pool Float -

what-do-i-wear: Summer Hair inspiration Love fish tail...

Sun, 22 Apr 2012 02:48:39 -0400

what-do-i-wear:

Summer Hair inspiration

Love fish tail braids!

I did the color tips to my friends hair for ACL ‘11 and...

Sun, 22 Apr 2012 02:01:00 -0400

I did the color tips to my friends hair for ACL ‘11 and I’ve been seeing the hair do a lot lately. Here is a pic of how i did it! To add more depth I used 3 different colors. Loved it!

Reblog if you're thankful for your followers.

Sun, 22 Apr 2012 01:52:30 -0400

Love these printed floral pants from LF!

Mon, 16 Apr 2012 16:56:50 -0400

Love these printed floral pants from LF!

Get in the Zone on Your Work Out Will Help Your Career

Thu, 12 Apr 2012 04:36:11 -0400

If you are a person who works out or is someone who needs more reasons of why they should start working out, then read here as I summarize 5 benefits shared by Eric Sui. The first is focus. Working out allows you to stop multitasking to concentrate on finishing your work out. Our minds consume so much information daily than ever before and it needs a break! Second, during your work out, think of new ideas and solutions to problems. This is a good time because your mind is clear from the various distractions of daily life. The next reason is the look good and you will feel good result from working out. In other words, confidence will encourage you to finish on top making a deal, come out of the shell when networking, and then speak confidently which will show you know what you’re talking about. Discipline is the fourth benefit that can come from working out. If a disciplined habit comes of it, a similar pattern can happen in the workplace of being consistent or the ability to finish a project. The final benefit is the stress reliever and productive energy it is offers. So basically take all your mental pressure to the gym and sweat it out from your mind.

Hug a Vending Machine, Get a Free Coke [VIDEO]

Thu, 12 Apr 2012 00:02:32 -0400

Hug a Vending Machine, Get a Free Coke [VIDEO]:

As part of its global “Open Happiness” campaign, Coca-Cola has set up a vending machine at the National University of Singapore that trades free coke beverages for hugs. The machine, which is outfitted in Coca-Cola’s signature colors and fonts, reads “hug me” in large letters on the front…

Electric DeLorean Races Toward 2013 Release [PICS]

Wed, 11 Apr 2012 02:32:38 -0400

Electric DeLorean Races Toward 2013 Release [PICS]:

The not-yet-released electric version of the iconic DeLorean sports car featured in the Back to the Future films has arrived at the 2012 New York International Auto Show, touting an iPhone dock, Bluetooth capabilities and a battery-powered engine. The electric DeLorean, which will hit the U.S….

How to Work the Phone: 6 Tricks

Tue, 03 Apr 2012 01:27:44 -0400

A recent article I read in Inc.com offered 6 tips for speaking on the phone well. Many people in business now use the phone more for conversations instead of traveling. Therefore, it is important people focus on their verbal skills because their physical appearance and body language is not aiding the communication. Many people may depend on physical attractiveness to make a deal so when it comes to phone calls their flaws of phone call speaking is revealed. I also find these tips to be useful for new college graduates like myself who after an in-person interview will need to follow up via phone calls.

Expunge your verbal weaknesses. Do not say “uh”, “you know”, or making a statement into a question. Record yourself to see how you sound.

Always have an agenda. Know what your call should accomplish before picking up the phone.

Listen (really) to the other person. Wait, and listen to the other person speaking before thinking of what you will say next.

Take a second before each response. The person will know you’ve listened if you pause before responding as opposed to a quick response or worse, interrupting.

Listen (really) to your own voice. While speaking, focus on your words and not what you think the person will respond. Not doing this may cause poor communication.

Adapt your tonality to match. Subtly add a very un-obvious trait of the other person’s voice into your own tone. Be careful with this tip, if it’s not subtle, the other person may think you are mocking them.

Fans "Unlocked" Rihanna's New Album Through a Groupon Strategy

Tue, 03 Apr 2012 00:28:54 -0400

Rihanna, the pop singer, recently used a Groupon marketing strategy – the “tipping point strategy” when it was time to promote her album last fall Talk That Talk. Instead of the usual promotional strategy of appearing on TV and radio talk shows or leaking songs on the internet, her team created a Facebook app to get her fans engaged in releasing the new album. Depending on the amount of fans that were “on board” after they had liked a Facebook page, or submitted other content that the campaign had requested, various “unlocks” of the album lyrics, or new logo, new single, or website, etc. became available. This is similar to the way Groupon works when deals become valid after a certain number of purchases are made. The promotional campaign focused on creating a platform for the fans to get involved and “unlock” the musicians brand online. The results of this new strategy included almost 1 million stories, 5000 tweets an hour, and 420 million total Facebook Wall impressions. The album did not do as well as the prior Loud, but definitely created a buzz and opened the door to a new way of marketing a musician’s new music through social media.

“Bridging the online and offline worlds...”

Tue, 06 Mar 2012 13:33:00 -0500

This week on Mashable.com, I read an interesting article about how two totally different businesses, Frito-Lays and social network game company Zynga, collaborated for a new kind of sales and marketing strategy. They have partnered up to engage more customers towards their products. For example, if people buy a certain marked bag of Lays snacks they can find a promotional code for receiving free props within three of Zynga games: FarmVille, CastleVille, and CityVille. Consumers must then go to the game’s Game Card Redemption Tag on Facebook to redeem their free prizes in one of the games they play. For example, a code can give a free spring llama in the FarmVille game when they purchase a bag of Funyans, and Lucent apartment in the game of CityVille with a purchase of Ruffles chips. These two companies first saw this as a good way to expand company sales and revenue. I see this as a great marketing strategy for both companies to entice their consumers to use their products more often or to even gain first time buyers. Furthermore, this is an example of a great way to expand a company that was mostly virtual out to the physical world. I believe this type of marketing will be implemented to all different kinds of industries and consumer products.

Time Lapses (by RaveLikeDave) I want to do this to everything!

Wed, 29 Feb 2012 02:26:56 -0500

Time Lapses (by RaveLikeDave)

I want to do this to everything!

The Lorax.

Wed, 29 Feb 2012 02:21:44 -0500

The Lorax.

Chevy Sonic- Super Bowl Commercial With OK GO (by...

Wed, 29 Feb 2012 02:14:00 -0500

Chevy Sonic- Super Bowl Commercial With OK GO (by RTRSportsConsultancy)

In the Mashable article titled, “Why Stunts Drive Clicks for Gen-y Auto Makers” the Author writes about how auto marketers are beginning to “drive” the Gen Ys’ attention towards their ads on TV. Many marketing firms are finding it difficult to keep consumers interested in their ads while so many distractions are all around us, all the time, like Facebook and iPhone/iPads. The video in this post is an example of the new strategy: Extreme Stunts. It seems that this would be so random and especially because the ad has no information about the features of the car. But, these ads have kept the audiences’ attention and even while the ads don’t even show the valuable features of the product. The reasoning for the decision to make a stunt ad is because they hope viewers will become curios and turn to their website to check out how they did it. This was something that worked for Chevy Sonic during the recent Super Bowl. I definitely agree with this strategy as being eye-catching and a good way to make a buzz for a brand.

Please do not try this at home.

Photo

Wed, 22 Feb 2012 20:00:33 -0500

Burberry Setting the Bar in Social Media

Wed, 22 Feb 2012 19:46:50 -0500

This article is about how high fashion brands, specifically Burberry, are utilizing technology, the internet and social networks to globally reach and interact with consumers during their fashion events. For example, Burberry used twitter during the recent fashion week extravaganzas. The brand saw a lot of success from tweeting during their shows last year, so this year they took it to another level and tweeted GIFs (Graphics Interchange Format), and cinemagraphs of the new styles models were wearing before they even came out on the catwalk. Burberry also had live streamed in HD its shows of the backstage and the red carpet for fans to watch on the Burberry website, facebook page, as well as on Chinese social networks, all compatible to watch on iPhones, and iPads. Burberry is also expanding its social media efforts by posting looks onto their new Pinterest pages, images of handbags on Polyvore which is a social styling site, and also releasing the fashion show soundtracks onto iTunes for purchase. According to the article, Burberry has been the most effective fashion brand to use digital technology.

I love that fashion brands are now using social media to get fashionistas (like myself) the opportunity to be a part of fashion shows.

Your Guide to Social Media Jobs in the US

Fri, 17 Feb 2012 16:09:00 -0500

The infographic image in this post delves deep into the social media industry such as U.S. cities ranked by number of social media jobs, the percentages of job titles, and then the breakdown of each job titles’ annual salary within each city.

This information would be very helpful for both current and potential employees and employers seeking to work in the social media industry. Many companies are shifting their marketing focus on social media sites like Facebook, Twitter, YouTube, Pinterest, LinkedIn, and many other online social platforms.

Many people commented to this article on Mashable.com saying things such as: they wish they had a raise; they get paid more or less; curious if location living expenses are taken into consideration in the salaries; living in other parts of the world are paid less; some companies may be outsourcing; and requesting information for other job titles.

A quick look at the top 5 results and then Austin (where I live):

Cities with Highest Volume of Social Media Jobs:

1. New York, New York

2. San Jose, California

3. San Fransisco, California

4. Los Angeles, California

5. Boston, Massachusetts

15. Austin, Texas

Social Media Job Titles:

30% Content Writer: Social Media/Blogger

27% Marketing Manager: Social Media

16% Strategist: Social Media

14% Specialist: Social Media

7% Brand Manager: Public Relations

I

Tue, 07 Feb 2012 11:23:00 -0500

I :

Starbucks has created this pretty cool iPhone and Android mobile application called “Cup Magic”. If you have the app on your phone and it’s within a certain distance of a Starbucks Valentine cup your phone will display a scene with moving images of hearts. It can also be customized with a message or a little world, perhaps “LOVE” in the heart and you can virtually send it to someone special.

This mobile app shows Starbucks commitment to mobile and providing an interactive platform for their customers. This type of interactive application is in the category of mobile augmented reality programs (AR). This is a new concept to me even though I drink Starbucks at least once or twice a week. The company has seen this marketing strategy raise their sales and profits significantly and the most since the recession.

To get this started and share your love with someone, simply download the app choose a friend via email or facebook, hold your phone horizontally about 10 inches from the cup and watch the animations and send them too. This is fun for a last minute message on Valentine’s Day,

Happy Valentine’s Day!

Survive SXSW!

Sun, 29 Jan 2012 15:54:45 -0500

Survive SXSW!:

This March, Austin will be hosting its annual South by Southwest (SXSW) event which holds conferences, trade shows, festivals, and other parties and events. The different parts of SXSW that bring into Austin thousands of people are either for conference, interactive, tech, film, and music. I look forward to SXSW for the live music, shows, free stuff, and a lot of people everywhere! Since there is an expected 20,000 people coming in this year, which tops any past records, it may be hard for companies to stay afloat and make the most out of attending. A recent article I found on Mashable.com offers companies “5 Ways to Get Ahead of the Competition at SXSW 2012.”

First is to make your product or service enhance experience at SXSW and be useful after it’s over. Examples from the past include apps that share free parties, available places to stay, and a online platform to post pics of events and people.

During SXSW there are tons of parties all around town but ensuring you’re party is the best experience for the people is the second tip. Focus on making your party unique, create a buzz that the experience at yours is more fun and different than the many others happening the same time.

The third tip is knowing who will be there, who you want to talk to, what you need, who is there to offer advice, partnerships, funding, marketing, etc. SXSW is like a huge networking event, so don’t be afraid to meet as many people as you can. Start with research before you go and prepare a fast pitch about your product highlights in case you have a few minutes with a top notch business man.

The fourth tip: Be Prepared to Scale. Say you have a mobile application and goes viral at SXSW, thousands of users download and use it within hours; be sure you can handle that! You don’t want your product or service to black out or have many complications you can’t handle during this crucial time for your company success.

The last tip to take away from this article and from SXSW is to FOLLOW UP with all the people you meet, work with, etc. This will be essential in keeping the momentum up for your company.

Hope these tips help! See you at SXSW 2012!